Professionals-put simply, a better product will improve the bottom line When you help people get better homes, you both win. They'll tell their friends how pleased they are and how much you helped them. That's word-of-mouth, the absolutely best kind of promotion. The earlier you can get in the design/ construction/ selling cycle, the better. If you are working directly with the buyer during the design period, you can influence them by the simple gesture of giving them a copy of Better Houses, Better Living. It'll result in that better home they'll tell their friends about. And it'll make life easier for you because they can take the time to go over the book and won't need to take your time with so many questions. (It's deliberately made to be easy reading, even for the non-professional.)  If you're a buyer's agent, the book is another tool to help you please your clients. Here, too, the giveaway copy of the book helps in two ways: it enhances your professionalism in their eyes and it gets them a better home. Both of which lead to the recommendations that keep your business growing. Wherever you may fit in the home building industry, you will benefit from the book. Read it yourself, then get copies to give to your customers. Alternately, have a copy of the book in your office to show prospects the kinds of things that keep your eyes open. If they have an interest you can give them the book, or get a copy for them. And, by all means, have copies of the cheklists, with the appropriate one used as a give-away to serious clients. For professionals who want to use either or both of them as giveaways, we have quantity discounts for Better Houses, Better Living and for the checklists. | 
